How it started
It all started with a single experience that changed everything. Chiel, our founder, discovered the benefits of cold exposure and was inspired to share that transformative power with the world. But Icetubs didn’t grow because of one person—it grew because of the people who joined along the way. Every member of our team brings their own energy and ideas, turning that initial spark into a movement.
Today, we’re proud to offer ice baths that are not only effective but also stylish and sustainable. From our roots in Amsterdam to a global presence, our journey is driven by a shared belief in making cold therapy accessible for everyone.
Our mission
At Icetubs, our mission is clear: to make cold water therapy a part of daily life for everyone. We believe that everyone deserves to experience the benefits of cold therapy—whether it’s for recovery, focus, or simply feeling more alive. We’re here to make it easy, effective, and something you’ll look forward to every day.
But our mission isn’t just about cold therapy—it’s about community. We’re building a movement that’s united by a shared commitment to body and mind awareness, and we want you to be a part of it.
Our core values
Everything we do is guided by our core values. These aren’t just words on a wall—they’re the principles that shape every decision we make as a team.
Collaborative strength
We believe in the power of teamwork. Our success is built on mutual respect and shared goals.
Consistent excellence
We push boundaries and always deliver top-quality products and services.
Core belief
Cold therapy is more than just a trend, it’s a way of life. We live by it, and we’re passionate about sharing it with you.
Continuous improvement
We strive to be better every day, both as a team and as individuals.